*Sigh* I just got off  ICQ having a discussion with a newbie webmaster about pop ups, exits and the likes.

It never fails to suprise me how they think.

"I don't want to use pop ups or any of that stuff cause I hated them as a surfer."

Well Duh! how many memberships did you buy as a surfer? 10 to 1 says a big fat ZERO!

Is it so hard to comprehend that the surfer is not your customer, also not your buddy, but a bandwidth consuming leech untill he buys something off your site?

The golden rule is treat your surfers like shit and your members like gold and it holds true!

So to get back on the topic of pop ups and exits, why do you think webmasters use them?

Because they make money plain and simple!

Last but not least as a test I made two versions of a page one with a shitload of ads on it, and one with no ads but a pop under console. I had a poll on a surfer forum and asked what they found more annoying. The ads page got the votes with a large 20% over the one with the pop under, so there you have it from the surfers themselves.

Bottom line pop ups, exits and pop unders work and you're a fool if you do not utilize them!